Raising funds is a strategic step, but you still need to know How much do we really need and for what purposes. Too many entrepreneurs start without having a clear vision of their financial needs, which can undermine their credibility in the face of investors. Here's how to set the stage right.
Before taking any action, it is essential to analyze:
This inventory makes it possible to know its short-term solidity and to identify the points of tension.
Investors want to know What will their money be used for. A clear plan must therefore be drawn up:
One Encrypted business plan is indispensable. It should include:
The aim is to show that you know how to manage your finances and that you have a clear vision of your needs at 12, 24 or 36 months.
Growth is never linear. It is recommended to prepare:
This reassures investors about your ability to anticipate risks.
Good preparation also consists in showing that you have explored other options: bank credit, leasing, subsidies, crowdfunding... This proves your seriousness and avoids giving the impression that you are relying solely on investors to finance your development.
Anticipating your financial needs before raising funds is structure your thought, your project and your discourse. The more specific you are in your numbers and goals, the more credibility you will gain.
The key is not to ask for “as much money as possible”, but to Know how much is needed, why, and how each euro will be invested.
