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Many e-retailers make sales but never see the color of profits. Why? Because the margin disappears in invisible costs.
Shopify can be very profitable... or become a financial nightmare if you don't control your margin. Three common mistakes make your profits disappear without you realizing it.
To scale an e-commerce, it is not enough to generate sales: you need to understand what works, what costs and what pays off.
Here are the advanced cross-sell and upsell strategies used by the biggest brands (Amazon, Sephora, Gymshark...)
Here is the method to sell abroad effectively, without losing profitability.
