Fundraising is a pivotal stage in the life of a growing startup or small business. But convincing investors cannot be improvised: it requires a thorough preparation, a clear strategy and meticulous execution. In 2025, with a competitive economic environment and new financing alternatives, successful fundraising requires mastering each stage.
Before contacting an investor, two simple questions need to be answered:
Recruitment, R&D, international expansion, product development... An investor wants to know where each euro invested will go.
A good business plan is not a 200-page block. It must be clear, quantified and demonstrate that the business model is viable. Investors expect in particular:
The Pitch Deck is the showcase of your project. In a few slides, he must:
In 2025, investors are in demand more than ever: a clear, concise and visual pitch makes all the difference.
Raising funds is not sending the same email to 50 funds. It is necessary to target:
The phase of roadshow consists of meeting investors, pitching and answering their questions. It's time to demonstrate your vision, but also your resilience.
Then comes the negotiation : valuation of the company, amount raised, share of capital sold, governance clauses... A crucial step where it is recommended to be accompanied by a specialized lawyer.
Before signing, investors will check your numbers, contracts, debts and governance. It is the phase of Due Diligence.
Once validated, the Closing formalizes the entry of funds and the arrival of investors in capital.
Succeeding in a fundraiser in 2025 is above all show that your project is structured, scalable and led by a solid team. Funds aren't just looking for a brilliant idea: they want proof of traction, a clear strategy, and an entrepreneur who can execute.
Fundraising is not a goal, but a acceleration lever. The more prepared you are, the more you will attract the right investors at the right time.
