Calling dozens of contacts per week, sending cold emails with no return, wasting time qualifying prospects... Commercial prospecting can quickly become time-consuming and frustrating.

Fortunately, AI is changing the situation. Thanks to intelligent tools, it is now possible to target better, automate part of the process and increase the chances of conversion.

1. Identifying the right prospects with AI

• Tools like Apollo AI or Lusha allow contact databases to be automatically enriched,
• Intelligent analysis to identify the prospects most likely to convert,
• Automatic scoring based on criteria (sector, company size, behavior).

2. Personalize your messages on a large scale

• Generating personalized emails with GPT chat or Jasper AI,
• Adapting the tone and content according to the target (freelancer, small business, startup),
• More engaging messages that avoid the “copy and paste” effect.

3. Automate reminders

• Intelligent CRMs now include AI modules to manage follow-up sequences,
• Reminders adapted according to the reactions of the prospect,
• Considerable time savings and better consistency in follow-up.

4. Predicting customer needs

Some AI tools analyze weak signals (navigation, content viewed, purchase history) to anticipate needs.
👉 This makes it possible to offer the right offer at the right time.

5. Klark, a cockpit that integrates AI and prospecting

By centralizing CRM, treasury and management tools, Klark helps freelancers and small businesses better track their pipeline.
With its AI integrations, it's becoming easier to Qualify, relaunch, and convert without multiplying the tools.

Conclusion

Sales prospecting remains a key activity, but AI makes it more efficient and less time-consuming. The self-employed and small businesses who adopt these tools are getting a head start in 2025.

💡 Practical advice: start by automating a single step (such as reminding by email), then expand as you go.