When you are independent, Organize a professional event Can make all the difference: making yourself known, federating a community, gaining the trust of prospects, creating opportunities...
But what do you do when you start alone? What steps should you take to make your first event a success without stress or a huge budget?
Here is the practical guide to take action from idea to action.
Why organize a professional event when you are self-employed?
Events are a powerful tool, even on a small scale:
- He Creates Proximity With your prospects or customers
- He Positions you as an expert On your domain
- He Strengthens your brand image
- He Generates word-of-mouth, Online as Well as Locally
- It allows you to Build a solid network
The event becomes a strong point of contact, much more memorable than a simple post on LinkedIn.
What event format should you choose?
Here are the most suitable formats for freelancers and small structures:
- Workshop or workshop : ideal for transmitting a skill or for guests to participate actively
- Webinar : simple to set up with Zoom or Google Meet, perfect for expanding your reach
- Breakfast or After-Work Pro : friendly and informal, effective for networking locally
- Live Instagram or LinkedIn : a good lever for engagement if you already have an audience
- Thematic coworking session : creates a link around an entrepreneurial subject or problem
Key steps to a successful event
- Set a clear objective (getting known, selling, federating, etc.)
- Identify your target And adapt the format
- Choosing the right date/duration/channel
- Create a clear presentation page With registration link
- Communicate in advance : newsletter, networks, word-of-mouth
- Carefully prepare the content/unfold
- Provide post-event follow-up (thanks, replay, call to action)
The rigor of an entrepreneur, combined with the energy of a communicator: this is the secret of an event that makes an impression.
And the financing in all of this?
No need for big budgets. Numerous free or freemium tools allow you to easily manage your event:
- Canva or Notion for your visual media
- Eventbrite or Google Forms for registrations
- Zoom, Jitsi or Where-by for the videos
- Mailchimp for your reminders
Thinking long term
An event does not end on D-Day. It becomes a Happy to wake up, of Networking And of Loyalty :
- Save it to turn it into evergreen content
- Get the testimonials/questions asked
- Reactivate participants to extend the link
- Nurture your base with qualified contacts
In conclusion
Organizing a professional event when you are self-employed is not reserved for marketing experts or large organizations.
With a bit of method, the right tools, and a clear objective, you can Boost your visibility, strengthen your credibility and create powerful connections
