The French e-commerce market is evolving at a high speed. With declining purchasing power and consumers more attentive to their spending, every conversion counts.
Retailers now need to optimize every stage of the customer journey to maintain their margins and drive growth.
It is in this context that Scalapay, a specialist in split payments: Buy Now, Pay Later (BNPL) and Payplug (a payment solution from Groupe BPCE) have joined forces. The objective: to simplify and streamline the shopping experience, both online and in store.
In a context where each click can be transformed into a sale, payment is becoming a decisive driver of e-commerce performance.
By combining the fintech agility of Scalapay and the banking power of Payplug, this alliance embodies the transformation of payment into a real performance vector. It illustrates how integrating an efficient payment solution is no longer a simple convenience, but a competitive advantage that is decisive in profitability and customer loyalty.
The integration of an efficient payment solution is no longer a matter of convenience, but of an essential competitive advantage. It is a strategic pillar for growth, at a time when profitability and customer loyalty are more critical than ever.
Source: Ecommercemag.fr
