THEgenerative artificial intelligence (GenAI) is no longer just a fad: it is already changing the way entrepreneurs create, test and develop their projects. For freelancers, freelancers or founders of VSEs/SMEs, these tools open up new perspectives: saving time, reducing costs, increased creativity and access to skills that were previously reserved for large structures.
Until now, launching an activity required mastering several areas of expertise: marketing, finance, communication, technology. Today, GenAI acts as a multi-purpose assistant capable of:
Result: the entrepreneur can focus on his core business while benefiting from a considerable gain in productivity.
Starting a business often involves weeks (or even months) of strategic thinking. With GenAI:
This shortening of Time-to-Market allows entrepreneurs to test their ideas more quickly and to adjust their strategy based on feedback from the field.
GenAI is also transforming the way entrepreneurs manage their customer relationships:
In short, even a small business can offer a premium customer experience formerly reserved for large companies.
While GenAI opens up opportunities, it also requires vigilance:
Generative AI is not there to replace the entrepreneur, but to increase its capacities. In 2025, creators who can integrate these tools intelligently will have a clear competitive advantage: more speed, more flexibility and a better understanding of customer needs.
In summary, the GenAI is an essential ally for entrepreneurs who want to launch and develop their business effectively. Those who know how to adopt it today will be in the best position to invent the business of tomorrow.
