In 2025, branding is more necessary than ever. E-commerce giants have the technical and financial resources, but independents and small brands can compete thanks to Personal branding.

1. Why personal branding is essential in e-commerce

• Humanize your brand,
• Building a relationship of trust,
• Create an engaged community around your universe.

2. The pillars of good personal branding

• Storytelling : tell your story, your why,
• Strong values : ecological, innovative, artisanal, accessible...,
• Consistent presence on social networks, your site, your emails.

3. The most effective channels

• TikTok & Instagram : rapid and creative visibility,
• Newsletter : strengthen the local relationship,
• Blog & SEO : show your expertise and values.

4. Klark, an ally to manage its image and its customers

In addition to centralizing cash flow, sales and CRM, Klark helps online retailers track customer interactions and better manage their brand relationship.

Conclusion

Your branding is your differentiating asset: don't leave it behind. It is he who attracts the right customers and who builds long-term loyalty.

💡 Practical tip: Start by defining 3 keywords that summarize your brand identity and apply them everywhere.