PrestaShop is a flexible and powerful e-commerce platform, ideal for creating a tailor-made online store. But selling is not enough: in 2025, the real challenge for e-retailers is to to know their customers and to retain them.
This is where the comes in CRM (Customer Relationship Management). Connected to PrestaShop, it is becoming an essential lever for boosting sales and building a lasting customer relationship.

Why connect a CRM to PrestaShop?

1. Centralize customer data

A CRM brings together all the information in one place: purchase history, preferences, behaviors. The result: a better understanding of customers.

2. Segmenting to better target

With a CRM, you can create specific segments (new customers, VIP customers, inactive customers) and launch adapted campaigns.

3. Automating marketing

• Relaunch abandoned carts,
• Personalized post-purchase emails,
• Automated loyalty programs.

👉 The result: more sales without extra effort.

4. Improving customer service

Thanks to the complete history, your customer support can respond more quickly and with more relevance.

Which CRMs to choose for PrestaShop?

• HubSpot CRM : powerful for marketing automation.
• Zoho CRM : economical and customizable.
• Pipedrive : simple for commercial follow-up.
• Salesforce : robust, but more suitable for large structures.

👉 These CRMs are easily integrated with PrestaShop via native modules or connectors (Zapier, Make).

The impact of a CRM on loyalty

• 📈 Increase in the repurchase rate : regular and targeted communication,
• 🛒 Higher average basket : personalized recommendations,
• 🤝 Better customer satisfaction : professional follow-up and a relationship of trust,
• 💡 Strategic decisions based on data.

And Klark in all of this?

A CRM + PrestaShop manage the customer relationship and sales. But an essential component is missing: the financial and administrative management.
👉 With Klark, you can:

• Centralize your PrestaShop sales with your financial flows,
• Follow your cash flow in real time,
• Manage quotes, invoices and contracts,
• Take advantage of exclusive perks to access CRMs like HubSpot, Pipedrive, and Zoho at a discounted price.

In short: PrestaShop + CRM optimize your sales. Klark helps you manage your business globally.

Conclusion

In 2025, connecting a CRM to PrestaShop is no longer a luxury but a necessity. This is the key to better understand your customers, personalize your marketing and retain them sustainably.
👉 And by adding Klark in the equation, you get a complete picture: on the customer side and on the financial side.