TikTok Shop: opportunity or mirage for e-retailers in 2025?

Since its launch, TikTok Shop has changed the world of e-commerce. The platform blends viral video content with integrated shopping features, already attracting millions of consumers.
In 2025, the question arises for any e-merchant: Is TikTok Shop a real opportunity or just a marketing mirage?

Why TikTok Shop appeals to online retailers

1. A massive and engaged audience

TikTok has over 1.5 billion monthly active users in 2025. It is a unique playground for reaching young and hyper-connected customers.

2. The power of video

Short videos allow you to present a product in an authentic and engaging way. 👉 The Social commercemakes perfect sense.

3. In-app purchase

TikTok Shop integrates the purchase directly into the app, reducing friction and increasing conversion rates.

4. A new acquisition channel

For e-retailers already on Shopify or PrestaShop, TikTok Shop is becoming an additional channel to diversify their sales.

The limits of TikTok Shop

1. A strong dependence on the algorithm

Product visibility depends on trends and the TikTok algorithm. It's hard to have stable growth without regular, viral content.

2. Reduced margins

Between TikTok commissions and advertising costs, profitability can be fragile.

3. Mostly young audience

TikTok is still mostly used by 16-35 year olds. For some sectors, the audience is not the most relevant.

4. Limited customer data

TikTok Shop limits access to certain customer data, making retention more complex.

Opportunity or mirage in 2025?

👉 TikTok Shop is a real opportunity for brands that know how to create engaging content and build on influence.
👉 But it's also a Potential mirage if we think that TikTok is enough to build a sustainable business. Like any channel, it must be integrated into a global e-commerce strategy.

And Klark in all of this?

Today, Klark already makes it possible to aggregate and centralize data from Shopify and PrestaShop (CRM, sales, cash flow).
Even though TikTok Shop is not yet integrated, Klark can help an e-merchant:

• Monitor your overall cash flow by integrating payments and expenses,
• Centralize your quotes, invoices and contracts,
• Access exclusive perks for its other SaaS tools (CRM, marketing, logistics).

👉 Tomorrow, when the TikTok Shop integration is available, Klark will be the natural cockpit to also control this channel.

Conclusion

In 2025, TikTok Shop is a promising channel to capture a young audience and sell via engaging short videos. But it should not be seen as a miracle solution: its success depends on a solid content strategy and good control of margins.
👉 To last, an e-merchant must diversify its channels (Shopify, PrestaShop, marketplaces) and manage everything with a cockpit like Klark.

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