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Since its creation in 2024, Wero is no longer just a digital wallet for payments between individuals. In 2025, the initiative led by the European Payments Initiative (EPI) is moving up a gear by gradually integrating e-commerce payments in Europe. This evolution represents a strategic advance for e-commerce players, banks and fintechs. Wero aims to offer a European alternative to payment solutions dominated by non-European players.
Wero is a pan-European digital wallet based on instant transfers Count to account via the SEPA Instant Credit Transfer infrastructure. It allows users to pay directly from their bank account, without using traditional cards or American wallets. This solution is designed to improve transaction security, reduce fees, and maintain payment data within a European regulatory framework.
Since its launch, Wero has already attracted more than 45 million users in Europe and is used for P2P payments. Today, its deployment in e-commerce opens up new perspectives for merchants and consumers.
Since November 2025, several payment service providers (PSPs) have started to integrate Wero into online store payment tunnels. For example, Nuvei now allows European merchants to accept Wero payments directly at the checkout. In addition, German banks such as Deutsche Bank, Postbank and PAYONE have launched the acceptance of Wero for certain e-retailers, thus allowing consumers to use this payment method in a concrete way.
This integration is not yet widespread throughout Europe. The deployment remains gradual and is currently focused on Germany, with extensions planned in Belgium, France, Luxembourg and the Netherlands at the beginning of 2026.
The introduction of Wero in European e-commerce is not only changing the method of payment, it is changing the relationship between merchants and consumers. Payments are faster and more secure, which reduces cart abandonment. In addition, the cost of transactions can be lower than that of traditional bank cards, thus offering an economic advantage for merchants.
Wero also allows businesses to maintain control over their transactional data, which is a strategic advantage in a European context where data protection is a priority. Ultimately, the solution could become a differentiator for merchants who want to provide a local and reliable experience.
Despite its advantages, Wero faces several limitations. Its adoption is not yet widespread and depends on integration by partner banks and payment providers. Moreover, Wero does not completely replace bank cards or international wallets; it is currently a local alternative focused on Europe. Finally, the success of this solution depends on consumer support, which has yet to be achieved on a large scale.
