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Should you sell on Amazon, Etsy, or TikTok Shop... or build your own Shopify/Prestashop store?

The “all-in-one” e-commerce model is reaching its limits. Ambitious brands are now moving to headless and composable commerce to gain performance, flexibility and scalability.

Discover the modern sales techniques that are really working in 2025.

Artificial intelligence now offers powerful tools to identify the right prospects, personalize approaches and save time in the sales process.

In an ultra-competitive e-commerce world, your product is no longer enough. Customers also buy a story, a personality, a trust. Personal branding is becoming a key weapon.