TikTok Shop is attracting more and more online retailers in 2025 thanks to its ability to transform viral videos into instant sales. But while this channel is promising, it also poses a major challenge: cash management.
Between payment terms, commissions and advertising costs, how can you ensure that your business remains profitable and well managed?
TikTok Shop has deadlines for returning funds to sellers. The result: you are cashing in your sales with a delay, which can create cash flow tension.
Between TikTok commissions and advertising costs (TikTok Ads), the net margin can melt quickly if it is not anticipated.
Success on TikTok depends on how viral the videos are. Sales can explode one day and fall the next day → it's difficult to forecast flows.
Many e-retailers are multiplying channels (Shopify, PrestaShop, marketplaces) without a consolidated vision of their cash flow.
Don't limit yourself to TikTok Shop reports. You have to combine sales, advertising costs and expenses to have a clear vision.
Always take into account:
Establish sufficient working capital to absorb the time between the sale and the payment of funds.
Don't rely solely on TikTok Shop. Having a Shopify or PrestaShop store allows you to balance your cash flow.
A cockpit allows you to cross sales, fees and payments to better manage your cash flow.
Even though Klark doesn't yet directly integrate TikTok Shop, it's already helping online retailers:
👉 Result: even if TikTok Shop is an unstable channel, Klark allows you to keep a clear and consolidated vision of your business.
Selling via TikTok Shop can be a Incredible opportunity, but it's also a risky place for your cash flow.
👉 In 2025, the key is to monitor your flows closely, anticipate differences and centralize your financial data.
And with a cockpit like Klark, you can turn TikTok Shop into a sustainable and profitable growth channel.
