Shopify is now one of the most used e-commerce platforms in the world. But if Shopify perfectly manages the sale of products, he does not go far enough to organize and follow the customer relationship.That's where the comes in CRM (Customer Relationship Management), an essential tool to get to know your customers better, personalize your marketing actions and boost your sales.

Why connect a CRM to Shopify?

1. Centralize all customer data

Shopify collects basic information (contact details, orders, history), but a CRM allows you to go further:

• customer segmentation,
• monitoring interactions,
• identification of high-potential customers.

2. Improve the follow-up of prospects and customers

A CRM gives a clear vision of your commercial pipeline : leads, abandoned carts, loyal customers, etc.

3. Personalize the customer experience

Thanks to the CRM + Shopify integration, it is possible to:

• send targeted email campaigns (Klaviyo, Mailchimp),
• offer product recommendations,
• build loyalty through personalized programs.

4. Gain in efficiency

A connected CRM automates some of the work:

• automatic reminder emails,
• customer service reminders,
• integration with marketing tools.

What CRMs to use with Shopify?

• HubSpot : Complete CRM, with powerful marketing modules.
• Pipedrive : simple and effective for tracking sales.
• Zoho CRM : flexible and affordable.
• Salesforce : powerful but more suitable for large structures.

👉 The key is to choose a CRM that integrates easily with Shopify via application or connectors (Zapier, Make).

The impact of a CRM on Shopify sales

• 📈 Better conversion : lead follow-up and automatic reminders.
• 🤝 Loyalty : personalized and regular communication.
• 🛒 Increase in the average basket : targeted product recommendations.
• 💡 Informed decisions : analysis of customer data to guide its strategy.

And Klark in all of this?

A CRM + Shopify helps boost sales, but it's still a Blind spot : The financial and administrative management.
👉 That's where Klark come into play:

• Centralization of payments (Stripe, Shopify Payments, PayPal),
• Real-time cash flow monitoring,
• Invoicing, quotes and contracts,
• Access to more than 400 SaaS via exclusive perks (including HubSpot, Pipedrive, and Zoho)

In other words: Shopify + CRM manage your customers and sales. In addition, Klark gives you a clear vision of your cash flow and administrative tone.

Conclusion

Connect a CRM to Shopify is no longer an option in 2025: it is an essential lever to better understand its customers, optimize its marketing and increase its sales.
👉 And by combining CRM + Shopify + Klark, an e-merchant finally has a 360° view of its business, on the customer side and on the financial side.

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