In 2025, e-commerce continues to grow at high speed. However, many stores close quickly due to a lack of preparation or a clear strategy. Launching an e-shop is not just about installing Shopify or Prestashop: you need a global vision, from logistics to marketing.

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1. Choosing the right platform

• Shopify : simplicity and speed of implementation.
• Prestashop : more flexible, adapted to merchants with advanced needs.
• TikTok Shop : an innovative channel, useful for reaching a young and engaged audience.

2. Define your offer and positioning

Before even thinking about the technique, you have to answer:

• What is my niche?
• What differentiating value do I bring?
• Is my price consistent with the market?

3. Work on branding and trust

An e-commerce site only converts if customers trust. This involves:

• A clear and professional visual identity,
• Testimonies or customer reviews,
• Guarantees (secure payment, simple returns) .4. Deploy an adapted marketing strategy

• SEO and blog to attract in the long term,
• Facebook/Instagram/TikTok ads to boost quickly,
• Email marketing to build loyalty,
• Marketing influence to gain visibility.

5. Manage logistics and customer relationships

A successful e-commerce is also:

• Respected delivery times,
• A responsive after-sales service,
• Clear stock management.

And Klark in all of this?

Behind an online store, there is always complex management: invoicing, cash flow, sales monitoring, CRM. With Klark, e-retailers can centralize their data and better manage their business, while remaining focused on the development of their store.

Conclusion

Succeeding in e-commerce in 2025 is not just about opening a store: it's knowing how to manage your offer, your brand and your organization.

💡 Practical advice: test your product on a small channel (TikTok, Instagram) before launching a full store.