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Artificial intelligence (AI) is no longer a distant promise: it is now transforming the labor market and the structure of businesses. In the United States, more than 25,000 jobs have been announced as being cut in several large companies, including Amazon, in a context of increasing digitalization and automation (MSN News).
This evolution raises essential questions for entrepreneurs, freelancers and SMEs: how to anticipate these changes, adapt skills and take advantage of digital transformation to remain competitive?
According to Reuters, more than 25,000 jobs were cut in 2025 at American companies that are adopting AI and automation to optimize their operations (reuters).
The PwC — AI Jobs Barometer 2025 report shows that AI is also creating new opportunities:
Impacted sectors include:
“AI doesn't just eliminate tasks: it transforms jobs, and sometimes entire positions,” explains an expert quoted by MSN News.
Businesses that adopt AI quickly gain in productivity and competitiveness, but also need to rethink organization, training, and the distribution of tasks.
AI is not only eliminating jobs: it is redefining business.
Concrete example: e-commerce platforms use AI to anticipate customer behavior, personalize the user experience and optimize logistics.
France is no exception to transformation:
For French companies, it is becoming essential to train teams in digital tools and AI systems in order to remain competitive.
AI is now a key factor in the transformation of work and businesses.
For entrepreneurs, freelancers and SMEs, the question is no longer:
“Will AI transform work? ”
But: “Are we ready to adapt to the speed of this transformation? ”
ROI measures the return on investment of an action or a project. Why is it essential? Because it allows you to know if an expense really creates value. In the context of AI: ROI is no longer limited to a financial number. It also includes saving time, increasing productivity, reducing errors, and better allocating resources through automation.
A KPI is a key performance indicator: a numerical data used to measure the success of an action, a project or a company. Why is it important? KPIs allow you to know what is really working. Without them, we pilot blindly.
What is forecasting? Forecasting is the process of predicting future performance based on current data. Why is it crucial? Good forecasting allows you to take the lead, anticipate needs and manage like a strategist rather than reacting urgently.
It is the phenomenon of the replacement of human jobs by technology, in particular by artificial intelligence or automation. Why is it a major issue? Because it is redefining the place of humans in the economy: the challenge is no longer to work anymore, but to work with AI, not against it.