Selling has always been at the heart of business. But customer expectations have changed radically: they are better informed, more demanding and saturated with requests. As a result, traditional commercial techniques (aggressive cold call, standardized speech) are less and less effective.
In 2025, to convince, you must adapt your commercial strategy to the digital age.
Today, prospects spend a large part of their time on LinkedIn, Instagram, or TikTok. The Social Sellingconsists in creating an authentic relationship before even talking about a purchase: publishing useful content, commenting, exchanging in DM.
👉 Example: a B2B freelancer who shares practical advice on LinkedIn naturally attracts prospects without having to canvass.
Thanks to data and digital tools, each approach can be adapted. A generic email is no longer convincing, but a contextualized message (reference to a project or a customer problem) multiplies the chances of conversion.
Customers don't just buy a product, they buy a story. Businesses that know how to tell their vision, their journey, or behind the scenes of their product create a strong emotional connection.
The modern approach consists in acting like an advisor: listening, diagnosing, proposing the best solution (even if it is not the most expensive). This builds trust and builds long-term loyalty.
In 2025, selling no longer means “forcing a hand”: it is listen, personalize and advise. Entrepreneurs who adopt these digital techniques gain in efficiency and credibility.
💡 Practical advice: train yourself in social selling and adopt a CRM to better follow your prospects.
