PrestaShop is one of the most popular open source solutions for creating an online store. In 2025, it still seduces thousands of e-retailers thanks to its flexibility and customizable model. But to scale, it's not enough to have an online store: you also need to have the right tools.

1. A CRM to better manage your customers

A growing e-commerce must follow and retain its customers.

• Examples: HubSpot, Zoho CRM, Pipedrive.
  👉 Why? A CRM connected to PrestaShop centralizes customer data and allows marketing campaigns to be personalized.

2. Marketing and automation tools

To attract and convert more visitors, you need to automate some of the marketing.

• Examples: Klaviyo, Mailchimp, ActiveCampaign.
  👉 Why? They allow you to segment your customer base, automate reminders and maximize loyalty.

3. Reliable payment solutions

Customers want fast and secure payment options.

• Examples: Stripe, PayPal, Mollie.
  👉 Why? These solutions integrate directly into PrestaShop and reduce friction at the time of purchase.

4. Logistics and shipping tools

Delivery is a major driver of customer satisfaction.

• Examples: SendCloud, Boxtal, ShipStation.
  👉 Why? They automate label printing, package tracking, and the optimization of shipping costs.

5. A financial and administrative management tool

Scaling your e-commerce also means better managing your cash flow and legal obligations.

• Examples: QuickBooks, Pennsylvania or a cockpit like Klark.
  👉 Why? These tools allow you to monitor income, expenses, invoices and cash flow in real time.

6. Analysis and reporting solutions

Growth = data.

• Examples: Google Analytics 4, Hotjar, Data Studio.
  👉 Why? They offer insights into sales, customer journeys, and pain points.

Klark: the cockpit that centralizes everything

With PrestaShop, you can install dozens of modules and tools. But the risk is to scatter yourself.
👉 That's where Klark becomes a major asset:

• 📊 Centralized cash flow monitoring,
• 🧾 Management of invoices, quotes and contracts,
• 🔗 Useful integrations with CRM and SaaS,
• 🎁 Access to over 400 SaaS software at a reduced price thanks to exclusive perks.

In other words: PrestaShop helps you sell, Klark helps you sell scale with clear and centralized management.

Conclusion

PrestaShop is an excellent technical base for e-commerce, but large-scale success depends on the tools that surround it. CRM, marketing, payments, logistics, finances: every brick counts.
👉 And by adding a cockpit like Klark, you get a global vision and a powerful lever to scale your business with peace of mind.

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