On November 24-25, 2025, at Paris Porte de Versailles, the Tech for Retail exhibition appears to be a major catalyst for digital transformations in the retail sector.

With 415 exhibitors, 90 start-ups, 200 conferences and more than 13,000 visitors expected, the event confirms its status as an unmissable event for decision-makers in physical and digital commerce.

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AI at the heart of retail transformation

This edition places particular emphasis on artificial intelligence, personalization, sustainability and the optimization of operations, from the supply chain to the points of sale:

• During a highly anticipated session, Benjamin Rey (AI Director at ADEO), Rodolphe Even (LVMH) and Aurélie Bié (Google Cloud) will discuss concrete cases of application of AI in retail, in particular how to automate the back office and improve operational efficiency.
• Valtech will present CRE8, its GenAI “plug‑and‑play” solution for marketing and sales teams. According to its experts, this AI generates creative content, automates campaigns and enriches the customer experience.
• Thomas Métivier, CEO of Cdiscount, will speak at the keynote to talk about “generative AI: from customer experience to operational excellence”, a promise of revolution in the way e-commerce businesses interact with their customers and manage their flows.
• Emmanuel Grenier (Carrefour) and Edouard de Mézerac (Artefact) will lead a session on generative AI agents, considered as the “next revolution in commerce”: autonomous assistants capable of initiating conversations, recommending conversations, recommending products and managing purchasing actions.
• Finally, Hubert Desroche (Monoprix) and Pierre Demoures (SES-imagotag) will explore how computer vision and machine learning can improve store management (stock, restocking, customer flows...).

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Strategy & vision: committed leaders

Influential personalities speak out:

• Maurice Lévy, Emeritus Chairman of Publicis Groupe, will open the show with a keynote on the future of retail.
• Catherine Spindler, president of Sephora Europe, will discuss the relationship between technology and “love-brand”: how a beauty retailer can combine customer emotions and AI data.
• Sebastian Siemiatkowski, co-founder of Klarna, will share his vision of digital payments and the role of AI in the checkout experience.

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Business Challenges: Why Tech for Retail Matters

1. Hyper-personalization: AI now makes it possible to create ultra-targeted customer journeys, based on rich data (purchases, navigation, history), but also by generating adapted marketing content in real time.
2. Operational efficiency: Thanks to intelligent agents and computer vision, retailers can automate complex tasks (restocking, inventory, logistics) while reducing costs and errors.
3. Reinvented store experience: AI is transforming the physical point of sale, making interactions more digital (terminals, AI assistants), more personalized and more fluid.
4. Measurable ROI: Trade show participants are no longer looking for remote POCs, they want concrete use cases, solutions ready to scale and a clear return on investment.
5. Sustainability: The show also highlights “eco-responsible” tech innovations, stressing that digital transformation can and should be accompanied by a sustainable commitment.

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Challenges to Watch Out for

• Data sovereignty: Customer data, the heart of AI projects, raises questions of processing, storage and governance, particularly in a European context.
• Internal adoption: Employees in stores or at headquarters need to be trained to collaborate with these new AI tools.
• Ethics and transparency: AI agents, if they become more autonomous, raise issues of trust: how far can AI decide without “human supervision”?
• Scalability of solutions: Transforming an AI pilot into a massive deployment remains a challenge for many retailers.

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Perspectives

Tech for Retail 2025 can mark a turning point: AI is no longer a simple gimmick, but a strategic lever for retailers who want to combine growth, efficiency and a differentiating customer experience. The decisions taken, the solutions discovered and the partnerships formed during these two days could well redraw the retail map in the years to come.

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Sourcing

• Tech for Retail
• Official Tech for Retail 2025
• Valtech
• Worldline
• Neomag

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