Find all our articles about the Klark community, entrepreneurship in general and news that you should not miss.
Search engine optimization (SEO) has long been the key to online visibility for entrepreneurs and small businesses. But with the rise of generative artificial intelligence (AI), a new approach is emerging: GEO, for Generative Engine Optimization.
Entrepreneurship is evolving at lightning speed, and 2025 marks a new stage in the way entrepreneurs launch, finance, and develop their projects. No-code tools, micro-influence and immersive communities are now at the heart of entrepreneurial dynamics. These trends are transforming the way we test a market, recruit customers, and surround ourselves. Decryption of the major developments to watch out for.
Generative artificial intelligence (GenAI) is no longer just a fad: it is already changing the way entrepreneurs create, test and develop their projects. For freelancers, freelancers or founders of VSES/SMEs, these tools open up new perspectives: saving time, reducing costs, increased creativity and access to skills that were previously reserved for large structures.
The term sustainopereneurship refers to a new approach to entrepreneurship where economic performance is not opposed to the positive impact on society and the environment. Unlike purely profit-oriented models, this trend highlights innovative solutions that meet the challenges of our time: climate, social inclusion, resource management, business ethics.
Starting an entrepreneur may seem reserved for those who already have a solid network, capital or prestigious degrees. However, more and more initiatives show that it is possible to access entrepreneurship without special privileges. This movement, called entrepreneurial inclusion, aims to make business creation accessible to everyone, regardless of background or initial resources.
Raising funds depends as much on the solidity of your project as on your ability to present it clearly and convincingly. In 2025, investors are more demanding than ever: they want to quickly understand your vision, your figures and your growth potential. The pitch deck is therefore an essential strategic tool.
