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Cash flow: how to stay in control despite economic uncertainty

In times of economic uncertainty, knowing how to anticipate, monitor and optimize financial flows becomes vital to ensure the stability and growth of your business.

The importance of branding: why your brand image shouldn't wait

Many entrepreneurs put off working on their branding, thinking that it will come “later, when there is a budget.” In reality, a strong identity from the start is a driver of trust, differentiation and growth.

Launching e-commerce: the key steps to succeed in 2025

Creating an online store is more accessible than ever thanks to Shopify, Prestashop or TikTok Shop. But succeeding in e-commerce does not only depend on the platform chosen.

Launching a SaaS in 2025: from idea to profitable product

Creating a SaaS is attracting more and more entrepreneurs in 2025. But transforming an idea into a profitable product requires method and strategy.

New sales techniques adapted to the digital age

Traditional business methods are no longer enough. In 2025, entrepreneurs must rely on new sales techniques adapted to the digital age.