SaaS (Software as a Service) has become one of the most popular models for launching a tech business. Accessible, scalable, with recurring revenues, it attracts ambitious startups as well as solopreneurs.
But launching a SaaS is not just a matter of code: it is above all a structured approach that combines product strategy, marketing and market understanding.
The first mistake SaaS creators make is to go headlong into development. The right approach:
The objective: to offer a first version that is simple but functional. You don't need all the features from the start, but enough to address the problem identified.
👉 Example: Notion started as a simple note-taking tool before becoming a complete platform.
SaaS is often based on a subscription (monthly or annual). Key points to decide:
Once the first customers are onboarded:
Launching a SaaS also means managing billing, contracts, cash flow and customer follow-up. Klark offers a centralized tool cockpit that simplifies these aspects, allowing SaaS creators to focus on product development and growth.
In 2025, SaaS remains a model for the future, but success does not only depend on code: it is based on understanding the market, listening to customers and commercial discipline.
💡 Practical tip: don't code a line until you've talked to at least 20 potential customers.
